Home / ZOPE Dubai / Ad Films

Ad Film Production in Dubai

From script to final grade: ads for TV, YouTube and social, with every version you need cut from one shoot.

bts set
bts set
product watch
product watch

Overview

How ZOPE approaches ad films

An ad film is the most expensive minute a brand buys, so it should be planned like one. ZOPE produces TV commercials, YouTube pre-roll and social ads in Dubai from the first idea to the final grade. We can write the script from your brief or work from your agency's script, and every ad gets a director's treatment, a storyboard or shot list, and a casting and location plan before anything is booked.

On set you get a director, a director of photography, a lighting and grip team, sound, styling and hair and make-up. After the shoot we edit, grade, mix and deliver every version your media plan needs: the hero cut, 15 and 6 second edits, and 9:16, 1:1 and 16:9 crops. Planning all of these before the shoot is what keeps the cost under control.

Commercials filmed in Dubai need a permit from the Dubai Film and TV Commission, and some locations need script approval, which can take up to 25 business days. We build that into the schedule from day one.

What we shoot

—  TVCs and cinema ads

—  YouTube pre-roll

—  Product launch films

—  Social ad versions (9:16, 1:1, 16:9)

—  Casting and styling

—  Permits and location scouting

Every project gets a written treatment, a shot list and a delivery plan before the camera rolls.

Planning tips

—  Lock the media plan before the shoot, so every cut-down and aspect ratio is shot, not cropped.

—  Allow time for DFTC script approval if your ad uses government locations.

—  Cast early. Good faces in Dubai get booked weeks ahead in the season.

Selected work

From the ZOPE archive

Set build, cyc studio
Set build, cyc studio

Set build, cyc studio

Luxury watch, slow-motion hero
Luxury watch, slow-motion hero

Luxury watch, slow-motion hero

Studio lighting setup
Studio lighting setup

Studio lighting setup

Performance and fashion set
Performance and fashion set

Performance and fashion set

Process

Four steps, no surprises

01

Brief

A 20-minute call about the product, the audience and where the content will run.

02

Treatment

Moodboard, shot list, locations, cast and the schedule, signed off before the shoot.

03

Shoot

A director-led crew with camera, light and sound, plus permits where needed.

04

Edit & grade

Edit, colour grade and versions for every platform, with two rounds of changes.

Packages

From AED 10,000 for brands

Personal and influencer shoots are priced lower. Every quote is written and fixed before the shoot.

SIGNATURE

Half day

From AED 10,000 · India from ₹1,00,000

—  Up to 5 hours on set, one location

—  Director, camera and lighting crew

—  Graded stills or 3 vertical reels

—  Built for launches, portraits and product drops

CINEMA

Full day

Quoted per brief

—  One hero film (60–90 s)

—  5 vertical reels for social

—  Graded stills set

—  Two locations, styling and casting support

ATELIER

Multi-day

Quoted per brief

—  Full campaigns across several days

—  Music videos

—  Pre-wedding film with an original song

—  Permits, casting, sets and full post-production

Locations

Where we shoot

We scout, book and permit the location. These are the places clients ask for most.

Cyc studio, Al Quoz · Downtown rooftops · Desert dunes · Dubai Marina · Alserkal Avenue warehouses · Private villas

FAQ

Questions clients ask

Do you write the script?

Yes. We can write from your brief or shoot your agency's script. Every ad gets a director's treatment before we schedule the shoot.

Do we need a filming permit in Dubai?

Commercial work such as ads, brand films and TV content needs a permit from the Dubai Film and TV Commission. We prepare and file it as part of production. Personal shoots such as pre-wedding and private events normally do not need one. Read our permit guide in the Journal for the details.

How many versions do we get?

We plan for a hero cut plus 15 s and 6 s versions in the aspect ratios your media plan needs. Extra versions are quoted up front.

What does a shoot cost?

Brand productions in Dubai start from AED 10,000 and in India from ₹1,00,000. Personal and influencer shoots are priced lower. You get a written quote after a short brief call.

How far ahead should we book?

Two to three weeks is comfortable for most brand shoots. Campaigns that need permits, casting or government locations need four to six weeks. Smaller shoots can sometimes happen within a few days, so message us on WhatsApp.

Book ad films with ZOPE.

A director replies within one working day.